Investor Relations

Investor Relations

UPCOMING EVENTS: • 25 April, 2019 – Swedencare AB (publ) – Interim Report Q1 2019 (1 January – 31 March 2019)
• 26 July, 2019 – Swedencare AB (publ) – Interim Report Q2 2019 (1 April – 30 June 2019)
• 24 October, 2019 – Swedencare AB (publ) – Interim Report Q3 2019 (1 July – 30 September 2019)

CEO Comments

“Swedencare delivers record turnover in Q4, again!”



TurnoverQ4 2018

27 778

TSEK ( 23%)

EBITQ4 2018

7 332

TSEK ( 12%)

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Company Information

“Swedencare delivers record turnover in Q4, again!”

This interim report has been prepared in accordance with IFRS. All comparative figures in the report are recalculated according to the new principles.

FOURTH QUARTER: October 1st – December 31st 2018

(Numbers in parentheses refer to outcomes during the corresponding period of the previous year.)

•  Net revenue amounted to 27 778 TSEK (22 638 TSEK), a increase of 23%.
•  Organic, currency-adjusted growth amounted to 18% .
•  Operating profit after depreciation (EBIT) amounted to 7 332 TSEK (6 560 TSEK),
corresponding to an increase of 12% corresponding to an EBIT-margin of 26,4% (28,8%).
•  Net income amounted to 5 742 TSEK (5 156 TSEK).
•  Profit per share, based on 15 770 622 shares 0,36 SEK (0.33 SEK).
•  At December 31st 2018 cash amounted to 28 435 TSEK (24 077 TSEK).

FULL YEAR: Jan 1st – Dec 31st 2018

(Numbers in parentheses refer to outcomes during the corresponding period of the previous year.)

•  Net revenue amounted to 99 136 TSEK (85 490 TSEK), a increase of 16%.
•  Organic, currency-adjusted growth amounted to 12% .
•  Operating profit after depreciation (EBIT) amounted to 29 428 TSEK (21 896 TSEK),
corresponding to an increase of 34% corresponding to an EBIT-margin of 29,6% (25,6%).
•  Net income amounted to 23 320 TSEK (17 014 TSEK).
•  Profit per share, based on 15 770 622 shares 1,48 SEK (1.08 SEK).
•  Cash flow from operating activities amounted to 21 951 TSEK (12 736 TSEK).
•  Foreign exchange gains amounted to 843 TSEK (-751 TSEK).
•  The Board of Directors proposes that no dividend will be paid for fiscal year 2018.

Significant events after the fourth quarter:

•  Swedencare’s operations in Ireland moved into twice as large premises which will become the Group’s new production and logistics center.

Significant events after the end of the fourth quarter:

•  Swedencares main product, ProDen PlaqueOff® Powder, has been approved by VOHC.

Words from the CEO:

Strong end to the year, Dental Bones will increase by 180% in Q4 and almost 200% in 2019!

Net sales during Q4 2018, SEK 27.8 million, are just over SEK 5 million, or 23%, higher than the corresponding quarter in 2017 and with our margin ever the best. If we look at the full year, the last three quarters are our strongest so far, this indicates a good momentum and that we have now shifted up one level.

In Q4 2018, we deliver an operating profit (EBIT) of SEK 7.3 million, an increase of 12% compared with the previous year and 26.4% in the operating margin.

For the full year, we achieved sales of MSEK 99, an increase of 16%, and an operating profit of MSEK 29.4, an increase of 34% and 29.6% in the operating margin.

2018 can be summed up with good growth and increased profitability.

During the past quarter, we were hit by an unplanned stop in the renovation work at our new facility in Ireland, due to a change of construction contractor. The stop led to increased costs during Q4, but our new production and logistics facility with significantly higher capacity could be inaugurated according to plan on 4 December. The rapid growth in Asia has led to an increased frequency in customer meetings with the local dealers, which has made an impact on the costs during Q4, and we also gathered the entire Group, including the Board, at the inauguration of our new Ireland facility. Furthermore, we made extraordinary investments in both our strong growth markets, the US and China, in the light of a strong momentum and to continue our focus on increased brand awareness.

In the US, for example, we have For the first time, we had a higher sales of our Dental Bones compared to the powder during a single month, this at the same time as we increased powder sales. We really see a rapidly growing demand in the North American market and we will therefore continue to expand our sales resources due to this.

For China, which is our strongest market in Asia, the year and quarter have been fantastic. I mentioned in the previous report a special online venture in China that is intended to increase sales significantly and awareness of Swedencare and our brands. The results in Q4 have been extremely strong. We are now the oral health product for pets that are both sought and written mostly on the Internet in China, to be compared with the third place at mid-year. Our online sales in China increased from 15,000 cans in 2017 to 50,000 cans in 2018. Encouraged by the successes, we continue with special online ventures throughout 2019. At the same time, our market presence increased from 3,000 to 4,500 Chinese stores / clinics in 2018. Other markets worthy of special mention are Australia, which continues to demand more products and Brazil, where we have started to see better growth. We also saw a recovery in continental Europe during Q4.

Regarding our feed partnerships, it can be said that it is now beginning to move. Both Nutrima and the most recently launched Canagan ordered more Powder Ingredient during Q4. Canagan has now come out in about 10 countries with very good response according to themselves. Their most important export market, Japan, has decided to launch our common product after the summer of 2019. We are extremely pleased that Japan has so far only had a taste / mix of Canagan’s entire range, so we were far from being sure that they would bring in the Dental product. There is still strong interest from more feed manufacturers, which probably leads to another project in 2019.

Finally, I would like to remind you that we received the important VOHC seal for our main product PlaqueOff Powder in the month of January. It has attracted a lot of attention and I look forward to being able to report further on what it meant to our sales.

2019 has begun strongly and our entire organization is looking forward to another year of strong growth and intensive work!

Thank you,
Håkan Lagerberg, CEO
Malmö, 14th February 2019

  Read the interim report in its entirety here.

Håkan Lagerberg, CEO
Tel: +46 (0)735-170 170, E-mail:

Jenny Graflind, CFO
Tel: +46 (0)739-448 554, E-mail:

Swedencare develops, markets and sells premium products within animal health. The operations are conducted from the headquarters in Malmö and the subsidiaries in Sweden, the United States, France, Great Britain and Ireland. The company’s product portfolio is represented on approximately fifty markets in all parts of the world through its own sales companies and external distributors.

Denna information är sådan information som Swedencare AB (publ) är skyldigt att offentliggöra enligt EU:s marknadsmissbruksförordning och lagen om värdepappersmarknaden. Informationen lämnades, genom ovanstående kontaktpersoners försorg, för offentliggörande den 14 februari 2019 kl. 08.30 CET.

Calendar Period: 2019
Date Event
25 April, 2019 Interim Report Q1 2019 (1 January – 31 March 2019)
25 April, 2019 Annual General Meeting 2019, Malmö
26 July, 2019 Interim Report Q2 2019 (1 April – 30 June 2019)
24 oktober, 2019 Interim Report Q3 2019 (1 July – 30 September 2019)
Below are listed the largest shareholders in
Swedencare AB (publ) as of 31/12 2018.
Name Shares Shareholding (%)
Håkan Svanberg & Co Health Care AB 5,070,982 32.15%
Mastan AB (Håkan Lagerberg via company) 2,115,362 13.41%
JCC Group Invest Sweden AB (Johan Bergdahl via company) 2,102,351 13.33%
Swedia Capital AB 800,786 5.08%
AMF Aktiefond Småbolag 755,000 4,79%
SHB Fonder 424,995 2.69%
Aktia Nordic Micro Cap 416,614 2.64%
Nordnet Pensionsförsäkring AB 378,180 2.40%
Öresund Investment 342,425 2.17%
Martin Shimko – CEO Swedencare USA 300,000 1.90%
ML, Pierce Fenner & Smith Inc. 222,173 1,41%
Avanza 219,751 1.39%
Grandeur, Fund BBHBOS 202,578 1.28%
Hans Persson – CEO Swedencare France 199,750 1,27%
Enter Småbolagsfond 195,000 1,24%
Tedcap AB (Thomas Eklund via company) 192,559 1,22%
Per Malmström Consulting AB 123,000 0,78%
Jonas Pålsson – NEW 109,854 0,70%
Anders Lönner Dbo 109,066 0.69%
Others 1,490,996 9.45%
Total 15,770,622 100%
Free Float* 6,167,168 39,11%
For the current price and other share-related information,
please refer to NASDAQOMX First North.

First North is an alternative marketplace operated by OMX Nordic Exchange Stockholm. Companies whose shares are traded on First North are not obliged to comply with the same rules as listed companies, but a less extensive regulatory framework applied to preferably smaller companies and growth companies. A placement in a company whose shares are traded on First North may therefore be more risky than a placement in a listed company. All companies whose shares are traded on First North have a Certified Adviser that oversees the company’s compliance with First North’s regulatory framework for providing information to the market and investors. Certified Adviser reviews companies whose shares are to be traded on First North. OMX Nordic Exchange Stockholm accepts the application for admission to such trade.

   Click here for our current share price at Nasdaq First North.
ISIN-code Shortname
SE0008294078 SECARE
Certified Adviser: FNCA Sweden AB – phone: +46(8) 528 00 399 – Email: – Address: Box 5807, 102 48 Stockholm, Sweden
Links to public presentations
of Swedencare AB (publ).
Date Description Download Video
15 March, 2019 Swedencare AB (publ) – Sit-down interview with CEO Håkan Lagerberg (Q4 2018)
15 March, 2019 Swedencare AB (publ) – Company presentation with CEO Håkan Lagerberg (Q4 2018)
4 September, 2018 Swedencare AB (publ) – Sit-down interview with CEO Håkan Lagerberg (Q2 2018)
4 September, 2018 Swedencare AB (publ) – Company presentation with CEO Håkan Lagerberg (Q2 2018)
26 April, 2018 Swedencare AB (publ) – Interview with CEO Håkan Lagerberg (Q1 2018)
20 April, 2018 Swedencare AB (publ) – Remiums analys till institutioner, köp riktkurs 44 SEK
11 September, 2017 Swedencare AB (publ) – Investor Presentation SvD Börsplus 11 Sept 2017
30 August, 2016 Swedencare AB (publ) – Interim Report (Q2 2016)
21 April, 2016 Swedencare AB (publ) – Company Presentation

Årsstämma 2019

Årsstämma 2019

Nedladdningsbara filer:
  Styrelsens förslag – bemyndigande för styrelsen – emission av aktier
  Fullmaktsformulär årsstämma Swedencare AB (publ)
  Kallelse årsstämma Swedencare AB (publ) 2019

Förslag till ny ledamot:

Information om den nya föreslagna styrelseledamoten – Sara Brandt

Årsstämma 2019

Sara Brandt (född 1963), Civilekonom från Handelshögskolan i Stockholm samt Danspedagog från DOCH (Dans och Cirkushögskolan)

Nuvarande uppdrag vice VD Almi Företagspartner, tidigare VP och VD Berner Nordic och dessförinnan flertalet ledande befattningar på bl.a. Cederroth Nordic, Coca-Cola Sverige, Unilever Nordic och UK.

Övriga styrelseuppdrag: ledamot i Moberg Pharma AB (Consumer Healthcare/läkemedel), ledamot i ClearOn AB (Betalningsinstitut), avgående styrelseordförande i Toxintellingence (konsult). Tidigare ledamot i bl.a. Gärdin & Persson, DLF, KTF och Sveriges Annonsörer.

Sara Brandt är en driven ledare med en gedigen och lång bakgrund från internationella och nordiska B2C- och B2B-företag. Inom B2C har hon en bred erfarenhet från flera branscher och produktkategorier såsom personlig hygien, hushåll, drycker, konsumenthälsa samt byggprodukter. Inom B2B har Sara erfarenhet från eftermarknad för fordon, byggprodukter, kontraktstillverkning och internationell distributörsverksamhet. Sara Brandt har ett kommersiella fokus och en bred kunskap om hur insiktsdriven marknadsföring och försäljning, samt starka partnerskap kan bidra till en lönsam tillväxt och expansion för ett bolag med globala ambitioner.

Legal Organization /
Board and Management.

Swedencare AB (publ)-Legal Organization


The parent company Swedencare AB (publ) is responsible for the strategy, business planning and management. This is done by the control of trademarks and patents, sales rights, cooperation agreements and as parent company of the subsidiaries. The Company and headquarter is located at Medeon Science Park in Malmö, Sweden.

Subsidiaries/Sales Company

Swedencare owns 100% of the shares to all subsidiaries/sales companies which are responsible for the sales and marketing for its individual regions. The subsidiaries provide a monthly financial report as well as a sales progress to Swedencare. The group also have a common ERP-system where orders and invoices are registered. The system enable an effective production planning at the same time as the subsidiaries can track the order progress. Through the local market knowledge of the subsidiaries the marketing can be customized and the local customer preferences and new products can easily and effectively be identified. The subsidiaries are located and managed in France, Great Britain, Ireland, Sweden and the US.

Board of Directors (BoD) and Management

The Board of Directors are responsible for the Company’s strategic and financial targets and, together with the management, for the strategic planning. In the BoD, there is an extensive experience of international sales and marketing as well as a wide international network. The Managing Director and CFO are responsible to provide a business plan in line with the BoDs strategic and financial targets. They are also responsible for financial planning, and questions and communication with the stock exchange. The CEO of the Company, together with the managing directors of the subsidiaries, is a management team responsible for product development as well as sales and marketing.

Board of Directors of Swedencare

Swedencare AB (publ)-Board-Members

Swedencare AB (publ)-Board-Member-Per-Malmstrom
Per Malmström
Member of the board since 2014 – Born 1961.

•  President of the board since 2014. Background from the financial sector, among others SEB, Aragon Fondkommission, CFO at Adera AB 1998-2001 (Addnode AB), as well as several Board memberships. Bachelor of economics from Örebro Högskola.

•  Managing Director and member of the board at Per Malmström Consulting AB. President of the board in K3 Nordic AB, K3 Travel AB, SVANBERG & CO INVEST AB, Creative Tools, Northway Partners, Deligate AB.

Swedencare AB (publ)-Board-Member-Hakan-Lagerberg
Håkan Lagerberg
Member of the board since 2014 – Born 1968.

•  International experience from leading positions in private and public companies. International Jur. Kand from Lunds University. Post graduate in International Trade Law from University of Torino in Italy.

•  Board member in all subsidiaries of Swedencare. President of the board in One CC AB. Member of the board in HAOLAG AB and Mastan AB. Deputy of the board in Cellares AB and Comera AB.

Swedencare AB (publ)-Board-Member-Johan-Bergdahl
Johan Bergdahl
Member of the board since 2014 – Born 1970.

•  Entrepreneur and owner to several companies within sales, IT and property management. Degree in Market economy from Nercia Business School.

•  President of the board in Local Market Sweden AB and BR Group AB. Member of the board in Comera AB, JCC Group AB, JCC Group Invest AB, Junikvisten 10 AB, Rostastrand Holding AB, BR Group Holding AB, BR Group Fastigheter AB, Storgatan Fastigheter AB and Trygghandel AB.

Swedencare AB (publ)-Board-Member-Tomas-Eklund
Thomas Eklund
Member of the board since 2016 – Born 1967.

•  Advisor to Patricia AB (Investor AB) and former Managing Director of Investor Growth Capital in Europe. Extensive experience of investments and business development within the healthcare market.

•  President of the board in BoMill AB, Swevet AB, Sedana Medical AB, Itrim Holding AB. Member of the board in Boule Diagnostics AB, Biotage AB, Rodebjer Form AB, Moberg Pharma AB (publ), Neoventa Medical AB, TEDCAP AB, Memira Holding AB and Eklund konsulting AB.

Swedencare AB (publ)-Board-Member-Hakan-Svanberg
Håkan Svanberg
Member of the board since 2014 – Born 1957.

•  Member of the board in Swedencare Nordic AB since 2014. Entrepreneur and owner to several companies within IT, travel and finance. Master in Philosophy from Örebro University.

•  Managing Director in SVANBERG & CO INVEST AB. Member of the board in Creative Tools, Deligate AB, EyeonID Group AB, K3 Nordic AB, SVANBERG & CO INVEST AB, H. Svanberg Software Holding, Northway Partners, Svanberg Factoring, Treberg Holding AB, Kontosmart AB. Deputy of the board in Chief Holding AB and SWG Holding AB.

Name Title
Håkan Lagerberg CEO & Managing Director
Jenny Graflind CFO
Per Malmström President of the Board

Articles of Association for
Swedencare AB (publ) (556470-3790)

The company name is Swedencare AB (publ). Public company.

The registered head office of the company is in the municipality of Malmö.

The company objective is, directly or indirectly, the development, manufacture and sale of products within the area of animal healthcare and preventive dental care and other business compatible therewith.

The share capital shall be not less than SEK 500,000 and not more than SEK 2,000,000.

The number of shares shall be not less than 10,000,000 and not more than 40,000,000.

The company’s financial year shall be calendar year.

The board of directors shall consist of not less than three and not more than seven board members with not more than two deputy board members. The board members and deputy board members are elected annually for the period until the close of the first annual general meeting held after the year in which the board member or deputy board member was appointed.

For audit of the company’s annual report, the accounts and the administration of the board of directors and managing director, not less than one auditor and not more than two auditors with or without deputy auditors shall be elected.


The following matters shall be addressed at the Annual General Meeting:

1. Election of a chairman at the meeting;

2. Preparation and approval of the voting list;

3. Election of one (1) or two (2) persons to verify the minutes of the meeting;

4. Approval of the agenda;

5. Determination of whether the meeting was duly convened;

6. Submission of the annual report and the auditor’s report, and if applicable, the group accounts and the auditor’s report for the group;

7. Resolutions:

(a) regarding the adoption of the income statement and balance sheet, and if applicable, the consolidated income statement and the consolidated balance sheet

(b) regarding allocation of profit or loss in accordance with the adopted balance sheet

(c) regarding the discharge from liability of the board members and, where applicable, of the managing director;

8. Determination of fees for the board of directors and, where applicable, for the auditors;

9. Election of the board of directors and auditors; and

10. Other matters which rest upon the meeting according to the Swedish Companies Act or the company’s articles of association.

Notice to attend a general meeting shall be advertised in Post- och Inrikes Tidningar (The Official Swedish Gazette) and on the company website. At the time of notice, information about the notice shall be advertised in Dagens Industri. The notice shall immediately, and at no cost for the recipient, be sent by post to those shareholders who so request and state their address.
Notice to attend an annual general meeting and notice to attend an extraordinary general meeting at which the issue of alterations of the articles of association is to be addressed shall be issued not earlier than six weeks and not later than four weeks prior to the meeting. Notice to attend an extraordinary general meeting other than such as mentioned above shall be issued not earlier than six weeks and not later than two weeks prior to the general meeting.

A shareholder, who wishes to participate at the general meeting, shall (i) be included in the transcript or other record of the share register as of five days before the meeting (ii) notify the company thereof not later than on the date specified in the notice to attend the general meeting. Such a date may not be a Sunday, other public holiday, Saturday, Midsummer Eve, Christmas Eve or New Year’s Eve and may not occur earlier than the fifth weekday prior to the general meeting. If the notice to attend the general meeting does not state a last day for notification, then notification is not required in order to participate at the general meeting. A shareholder who wishes to be accompanied by advisors at a general meeting shall state the number of advisors (not more than two) accompanying the shareholder in the application.

The company’s shares shall be registered in a CSD (central securities depository) register in accordance with the Financial Instruments (Accounts) Act (1998:1479).

Articles of Association adopted at the general meeting held on March 7, 2016.

Swedencare AB (publ)
Press Releases

In the Press

January 29, 2019

Swedencare’s flagship product ProDen PlaqueOff® Powder
has been awarded the VOHC® Seal of Acceptance

Two clinical studies* on dogs performed by Jerzy Gawor, DVM, PhD, DipAVDC/EVDC… Read more »

Dec 5, 2018

Swedencare expanding its operations in Ireland

Swedencare AB announced today it has moved into new, larger premises in Waterford which it has redeveloped to more than double its capacity and expand its workforce presence in Waterford.
Read more »

October 1, 2018

Swedencare AB (publ)
launch new food co-op

with worldwide premium
dog food brand Canagan.
Read more »

May 18, 2018

Animal stock trade

– can be dubbed in the short term
Börslunch May 18
View video »

April 20, 2018

Remium’s analysis to institutions

Swedencare’s shares buy
benchmark set to 44 SEK
Read more »

April 4, 2018

Swedencare doubles manufacturing capacity

Malmö-based pet products firm Swedencare has acquired manufacturing and logistic premises in Ireland. Read more »

March 26, 2018

The pets are fine

The Pet Passion Index has hit the stock market. Read more »

December 4, 2017

Equity report – Swedencare

Equity Report – Swedencare – Well-established distribution network aligns synergies for new product acquisitions. Read more »

September 17, 2017

ProDen PlaqueOff® Dental Bites
has been approved and granted the VOHC seal

Two clinical studies on dogs performed by DVM PhD Jerzy Gawor… Read more »

September 1, 2017

High demands on the pet’s
purveyor Swedencare

Pet food supplement is a market that grows at a good rate, which the Malmö… Read more »

August 8, 2016

Meet PlaqueOff® at
an exhibition in the US

Interview with Erica Butler, Marketing Director of our subsidiary SwedencareUSA Inc. View video »

May 23, 2016

Swedencare taking
in 30 million SEK

Swedencare, that develops oral health products for pets, is aiming for Nasdaq First… Read more »

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