NaturVet reveals new brand identity and partnership with the Lopez family

NaturVet presented a bold new visual identity at Global Pet Expo in Orlando, Florida, in March. The updated brand design — including a modernized logo and refreshed packaging — is part of a broader initiative to highlight NaturVet’s commitment to pet health and well- being. The refreshed brand positioning is designed to resonate with pet parents while preserving the trust and proven effectiveness that have defined NaturVet for over 30 years.

During the event, NaturVet also showcased its latest innovations: All-In-One Daily Care soft chews for Puppy, Adult, and Senior dogs, as well as Lickable Supplements for both dogs and cats.

“We’re thrilled to share our refreshed look at the Global Pet Expo and continue offering premium products that support pets’ health,” said Geoff Granger, CEO of The Garmon Corporation and NaturVet. “This new visual identity marks an important step in our journey as a trusted partner in pet care.”

NaturVet also announced a new partnership with celebrity couple Mario and Courtney Lopez at Global Pet Expo. Known for their dedication to both family and pets, the Lopezes joined NaturVet to support the ongoing mission to raise awareness about the importance of high- quality supplements in supporting pet health and well-being.

“We take supplements to stay healthy, and we believe our pets deserve the same kind of care,” said Mario Lopez. “We're excited to partner with NaturVet to help spread the word about available supplement solutions so that fellow pet owners can make the best choices about their pets' wellness.”

“As devoted parents to both kids and dogs, we know how important it is to support their overall wellness every day, and look forward to raising awareness about pet health,” said Courtney Lopez.

The collaboration, combined with the rebrand, is expected to strengthen NaturVet's visibility and further connect the brand with pet owners across the country.

For more details on the rebrand, read the full press release here.

Read the press release about the partnership with Mario and Courtney Lopez here.