ProDen PlaqueOff® Crème named Cat Dental Care Product of the Year

ProDen PlaqueOff® Crème has been named Cat Dental Care Product of the Year in the 2026 Pet Innovation Awards. The award recognizes innovation across the pet care industry and highlights products that bring new solutions to pets and their owners.

Now in its eighth year, the Pet Innovation Awards is an independent recognition program celebrating innovation across the global pet care industry. The 2026 program attracted thousands of nominations from around the world, which were evaluated by an independent panel of industry experts.

For Swedencare, the recognition reflects the company’s focus on developing innovative and convenient solutions for pet oral health. ProDen PlaqueOff® Crème combines Swedencare’s A.N ProDen® ingredient with a new format specifically developed for cats, making daily oral care easier to incorporate into their routine.

“We are very pleased to see ProDen PlaqueOff® Crème recognized by this award. Cats can be reluctant to accept traditional dental products, so we created a highly palatable format that makes daily oral care easier for pet parents while delivering the benefits of our established A.N ProDen® ingredient,” said Sara Ahlström, Global Marketing Manager at Swedencare.

ProDen PlaqueOff® Crème launched in selected European markets earlier this year as part of the ProDen PlaqueOff® portfolio. The product offers a highly palatable and convenient format designed to support cats’ daily oral health.

To learn more about the product, visit:
UK, Germany, Sweden, Spain or France.