Proud Winner of the 2025 Pet Innovation Award

We are proud to announce that ProDen PlaqueOff® Crunchy Dental Bites has been awarded Cat Vitamin/Supplement Product of the Year by the prestigious Pet Innovation Awards. This recognition celebrates the product’s innovative approach to pet oral health, offering a simple, treat-like solution backed by science and natural ingredients.

The Pet Innovation Awards is an independent recognition platform that honors standout companies and groundbreaking products in the competitive pet care industry. Winning this award is a testament to our commitment to developing effective and easy-to-use solutions that support the well-being of pets worldwide.

Launched in the US early this year, ProDen PlaqueOff® Crunchy Dental Bites has quickly gained attention for its unique combination of proven efficacy and convenient format. Formulated with our signature A.N ProDen® — a 100% natural seaweed sustainably harvested from Scandinavian waters — these bites help reduce plaque and tartar while freshening breath, making daily oral care easier than ever.

• Natural & effective — contains 100% natural and clinically proven seaweed ingredient A.N ProDen®.
• Clinically studied — Trials show significant reduction in plaque and tartar, while also improving bad breath
• Vet recommended — trusted for its efficacy and natural ingredients.
• Visible results — noticeable improvement in 3–8 weeks when used as directed.
• Healthy treat — low-calorie and free from added sugar, artificial preservatives, and coloring.

With this award, ProDen PlaqueOff® Crunchy Dental Bites is officially recognized as one of the most innovative and effective cat supplements on the market.

We’re also proud to share that NaturVet received the same award in the dog category, a great recognition of the innovation and quality found across our group.