Swedencare Executive Insights

As part of Swedencare’s Executive Insights, Patrick Powell, COO of Stratford Care and Rx Vitamins Inc., shares his perspective on growth, market trends, and strategic priorities across the business. Patrick has been with Swedencare since 2025. As Chief Commercial Officer, he brings over two decades of experience in the animal health industry, driving strategic growth and building meaningful stakeholder relationships.

At this moment, Stratford and Rx Vitamins are in a phase of focused execution and disciplined growth. We're scaling our veterinary channel footprint while strengthening operational excellence across the two businesses. This includes investing in best practices, expanding key product lines, and building deeper engagement with our partners and veterinary hospitals. Internally, we're driving alignment around performance metrics, enhancing cross-functional collaboration, and reinforcing our culture of accountability and continuous improvement.

The most promising trend we see in Animal Health within the veterinary channel is continued acceleration of premium and medically complex care demand by pet parents. Pet parents are increasingly seeking advanced diagnostics and treatment options for their furry family members, which plays directly to Stratford's and Rx Vitamins' strengths in product quality, team expertise, and customer-centric approach. Additionally, the digitization of pet care—including telemedicine, data-driven decisions and remote pet parent engagement—presents a real opportunity to differentiate Stratford and Rx Vitamins and deepen long-term loyalty with partners and animal hospitals.

For sustained growth, strengthening talent development and retention is paramount to Stratford's and Rx Vitamins' success. As demand for high-quality care and products rises, having a stable, highly skilled team will be the greatest competitive advantage. This means investing in best-in-class training, leadership development, and career pathing, as well as reinforcing a culture where team members feel valued, heard, and empowered to deliver exceptional results.

Operationally, enhancing standardized processes and performance visibility across all parts of the business will ensure we can scale without sacrificing product quality and pet parent satisfaction.

Our main priority is to ensure alignment between our strategic ambitions and day-to-day execution. This involves:

• Clear, consistent communication of goals, expectations, and progress
• Empowering leaders at every level with the tools, metrics, and autonomy to drive results
• Advancing our culture so every team member feels invested in Stratford's/Rx Vitamins' mission
• Driving measurable improvements in sales performance and Hospital experience

Ultimately, that means turning strategy into predictable, measurable performance while preserving the passion and purpose that define Stratford and Rx Vitamins.

Stratford Animal Care is a leader within companion animal products in the veterinary industry & e-commerce marketplace. With trusted and recognized brands sold through licensed veterinarians as well as private label partners, they offer a complete line of topical dermatology products, dosage form animal health supplements, and feed supplements. The supplements are manufactured with advanced patented and proprietary technologies for unique delivery and absorption.

Rx Vitamins was founded in 1995 and is a nutraceutical company providing veterinarians with nutritional formulations to enhance patient outcomes. Known for rigorous quality control and condition-specific formulas, Rx Vitamins offers a wide choice of treatments and ensures the potency and integrity of every product.