Swedencare expands its UK retail offering with NaturVet by Swedencare at Pets at Home

Swedencare is expanding its UK retail offering, bringing 11 NaturVet by Swedencare SKUs to Pets at Home stores. The launch builds on Swedencare’s existing relationship with the retailer, where the ProDen PlaqueOff^® range is already available.

“We are seeing growing demand from UK pet owners for high-quality, science-backed supplements, and we are delighted to meet it by bringing NaturVet by Swedencare to Pets at Home. The UK is an important market for Swedencare, and partnering with such a well-established and trusted retailer is a natural fit, combining Pets at Home’s strength and reach with the quality and expertise behind our products,” says Laszlo Varga, CCO, Swedencare.

Bringing 30 years of experience to the UK
For over 30 years, NaturVet has supported pets and their owners in the United States with supplements rooted in care, science and everyday wellbeing. Now, as part of Swedencare, the brand is bringing its proactive approach to pet parents across the UK and Europe under the NaturVet by Swedencare brand. From digestion and calming to joints, skin and everyday wellness, the vet-approved soft chews are developed to support pets through every stage of life.

Crème joins the ProDen PlaqueOff^® range
Alongside the NaturVet by Swedencare launch, ProDen PlaqueOff^® Crème joins the retailer’s existing ProDen PlaqueOff^® range in stores. The creamy format has been developed to support cats’ oral health and contains the 100% natural seaweed ingredient A.N. ProDen^®, which has been clinically studied and shown to help control and reduce plaque and tartar and improve bad breath.

ProDen PlaqueOff^® Crème was recently named Cat Dental Care Product of the Year at the Pet Innovation Awards 2026, recognising the product’s innovative approach to feline oral health.

For more information please contact:
Laszlo Varga, Chief Commercial Officer Europe
Email: laszlo.varga@swedencare.se